In the EU, no. Article 5(1)(f) of the EU AI Act has prohibited AI systems that infer emotions from biometric data in the workplace since 2 February 2025, with no consent exception and fines up to €35 million or 7% of global turnover. In the UK there is no equivalent ban, but UK GDPR and ICO guidance apply. In the US, rules vary by state.
Written for people who need to understand the shape of the rule before instructing a lawyer. Get advice on your specific deployment and jurisdiction.
The short answer, by jurisdiction
| Jurisdiction | Status in the workplace | Basis |
|---|---|---|
| EU | ❌ Prohibited since 2 Feb 2025 | AI Act Art. 5(1)(f) |
| UK | ⚠️ Not banned, but heavily constrained | UK GDPR, ICO monitoring guidance |
| US (federal) | ⚠️ No general ban | Sectoral rules only |
| Illinois, Texas, Washington | ⚠️ Biometric consent statutes apply | BIPA and equivalents |
| New York City | ⚠️ Automated employment decision tools regulated | Local Law 144 |
| Colorado | ⚠️ AI Act-style duties phasing in | Colorado AI Act |
If you operate across borders, the EU position is the binding constraint in practice. It is the strictest, it is already in force, and it carries the largest penalty.
Why the EU answer is a flat no
Article 5(1)(f) of the EU AI Act prohibits:
the placing on the market, the putting into service for this specific purpose, or the use of AI systems to infer emotions of a natural person in the areas of workplace and education institutions, except where the use of the AI system is intended to be put in place or into the market for medical or safety reasons.
Three features of that prohibition catch people out.
There is no consent route. Article 5 practices are banned outright. This is structurally different from GDPR, where you identify a lawful basis and proceed. You cannot consent your way into a prohibited practice, and an employment relationship is precisely the context where regulators are most sceptical that consent is freely given anyway.
"Workplace" is broad. It covers recruitment and hiring, physical and virtual workspaces, and remote work. Situations "related to" the workplace are also caught, so engaging a third-party training provider does not move you outside the rule.
Both vendor and deployer are liable. The Act catches placing on the market, putting into service, and use.
Penalties sit in the Act's top tier: up to €35 million or 7% of total worldwide annual turnover, whichever is higher.
What is not caught
The prohibition is narrower than the headlines suggest, and the carve-outs are real.
The ban applies to inferring emotions from biometric data. Recital 18 explicitly excludes:
- Physical states such as pain and fatigue — the recital cites fatigue detection in pilots and drivers
- Readily apparent expressions and gestures, unless used to infer emotions
- Voice characteristics alone, such as a raised voice, unless used to infer emotion
- Emotion inferred from written text, which is outside scope entirely
And critically, signals that are not biometric at all sit outside the prohibition. Whether someone switched browser tabs, how long they spent on a section, whether the window lost focus — none of this is biometric processing, and none of it infers an emotional state.
"This person appears frustrated" is an emotional inference. "This person left the page for four minutes" is an observation. The first is prohibited in an EU workplace; the second is not.
The medical and safety exception is narrow
Vendors reach for this exception often. It rarely applies.
Medical means genuine medical use, pointing toward CE-marked medical devices used therapeutically. General wellbeing monitoring does not qualify — detecting employee stress or burnout is not a medical reason, however well-intentioned.
Safety covers protecting life and health. It does not extend to protecting property, preventing fraud or securing assets.
Both require a demonstrable, explicit need, limited in time, scale and the people covered, and the data cannot be repurposed afterwards.
The UK is different — but not unregulated
The EU AI Act does not apply in the UK, and there is no equivalent statutory prohibition. That does not make emotion recognition a free-for-all.
The ICO has been notably direct on this. It has publicly warned organisations about biometric technologies that claim to detect emotional states, pointing to the weak scientific footing for inferring reliable emotional conclusions from physiological signals, and cautioning that systems failing to work as claimed create discrimination risk.
In practice a UK deployment needs: a lawful basis under UK GDPR; a condition for processing special category data if biometric data is used for identification; a Data Protection Impact Assessment; and a defensible answer on necessity and proportionality. Consent from employees remains hard to rely on for the same power-imbalance reasons.
Note also the extraterritorial catch: a UK vendor selling into the EU is a provider placing a system on the EU market, and a UK company training staff based in the EU has EU deployers in scope. "We're not in the EU" is not the end of the analysis.
What this means if you are buying
Ask one question first: does the engagement score require a camera?
If it does, and you have EU staff or students, you need to know exactly what inference is drawn from that feed before you proceed — and you should expect the vendor to warrant its Article 5 position in the contract rather than the sales deck.
If it does not, Article 5(1)(f) is not your problem. You still have GDPR obligations, you still need a DPIA for employee monitoring, and you still need to handle the cultural question of telling people you are measuring their attention. But you are not deploying a prohibited practice.
The reassuring part, covered in more detail in our guide to lawful alternatives, is that the behavioural signals were always the stronger predictor anyway. A 2024 ScienceDirect study found tab-switching to be the single strongest predictor of disengagement in online courses — better than self-regulation or satisfaction measures. The facial layer adds roughly three percentage points of classification accuracy, and carries essentially all of the legal risk.
Frequently asked questions
Can I use emotion recognition if employees consent?
What about emotion recognition in hiring and interviews?
Does it matter if processing happens on-device?
Is measuring attention the same as measuring emotion?
Measure engagement without inferring emotion
Emotuit Signals runs on behavioural telemetry alone — no camera, no biometric processing, no Article 5 exposure.